Author Archives: caitlinburke

Dear Vatican: Fire Your PR Agency

Because your messaging is all kinds of messed up—much more than usual.

The Vatican today made the “attempted ordination” of women one of the gravest crimes under church law, putting it in the same category as clerical sex abuse of minors, heresy and schism.

Vatican makes attempted ordination of women a grave crime

CatholicCulture.com helpfully explains that these are simply separate issues, and offers suggestions for how to educate the public about what is meant here:

From the Vatican’s perspective—the canon-law perspective—the issue of women’s ordination belongs in the same category as the issue of sexual abuse; they are both among the most serious offenses that clerics can commit. Fine. But the rest of the world sees these things from a different perspective, and can’t make the same associations. So provide two briefings. First tell reporters about the norms as they apply to sexual abuse, providing story #1 for the headlines. Then, a day or two later, hold a second briefing and explain the norms about women’s ordination. That story will then run separately. The issues won’t be confused, and perhaps the stories won’t be so sarcastic.

Remedial public relations for Vatican officials

No, actually. The people who actually read the source document will go ahead and discuss them together, and even the people who are late to the party will still make the connection.

Oh, really, it’s just hopeless, isn’t it?

What Could Go Wrong?

Rebellion Research is a hot funds manager that uses an AI, developed a few years ago and only sparingly altered since then, to decide what stocks to trade. The AI produces a list, and humans execute the trades. Sexy Wall St math and programming blah blah. Here’s why they take this approach:

“It’s pretty clear that human beings aren’t improving,” said Spencer Greenberg, 27 years old and the brains behind Rebellion’s AI system. “But computers and algorithms are only getting faster and more robust.”

Savor that for a moment. But wait! There’s more:

The firm’s current portfolio is largely defensive. One of its biggest positions is in gold stocks, according to people familiar with the fund.

The defensive move at first worried Mr. Fleiss, who had grown bullish. But it has proven a smart move so far. “I’ve learned not to question the AI,” he said.

Letting the Machines Decide: New Wave of Investment Firms Look to ‘Artificial Intelligence’ in Trade Decisions

W+K Old Spice Campaign Just Got Better

I know, right!?!

Got a question for the Old Spice man? Want to comment on his amazing abs? Do it. Reach out on Twitter, facebook, or your personal blog. He will find it and respond. You can follow the action on Twitter or on the Old Spice brand channel.

They have made a ton of these already, and Mustafa continues to be utterly charming. The man is a complete professional. Which of course is why I am so interested. Because after 15 years in the advertising industry, I deeply appreciate this kind of dedication and excellent creative. Yep.

UPDATE: Making the Old Spice response videos. They have made over 150 so far (June 14)!

Oh and he sent real flowers in real life to Alyssa Milano! I love this campaign.

I am in love with it.

I want to marry it.

UPDATE, June 15: Throwing in the towel. Don’t get excited, though – towel not actually thrown.

WEIRD Like Us?

Western, educated, industrialized, rich, and democratic. You know, like the college students that form the backbone of so many psychology studies done in universities.

The fact that WEIRD people are the outliers in so many key domains of the behavioral sciences may render them one of the worst subpopulations one could study for generalizing about Homo sapiens…. WEIRD people, from this perspective, grow up in, and adapt to, a rather atypical environment vis-à-vis that of most of human history. It should not be surprising that their psychological world is unusual as well. (2010: 79-80) […]

So, to sum up this post-Henrich, next stage concern: I worry that W.E.I.R.D. classification flatters the WEIRD, focusing on traits that Westerners typically highlight to describe themselves in ways that are, however inadvertently, pretty self-congratulatory. If we were to call the same group, Materialist, Young, self-Obsessed, Pleasure-seeking, Isolated, Consumerist, and Sedentary (MYOPICS)… you get the idea. (By the way, I’m not committed to this, only to getting my own acronym – You know the steps in the cheap acronym process: Set acronym. Find words to fit each letter.)

We agree it’s WEIRD, but is it WEIRD enough? by Greg Downey—where there is much much more, plus charming illustrations.

Commercial Press

And in this context, we have to realize that the US no longer has a truly adversarial press. It has a commercial press that is entirely driven by fear of losing readers and/or viewers. Remember that the MSM allowed Palin – then a total unknown – to go an entire campaign without an open press conference. She knows they’re patsies. She’s much less afraid of them than they are of her. And rightly so.

More at “Moms Just Know When There’s Something Wrong”

Squirrels Lie Like Us

Reporting in the journal Animal Behaviour, the Steele team showed that when squirrels are certain that they are being watched, they will actively seek to deceive the would-be thieves. They’ll dig a hole, pretend to push an acorn in, and then cover it over, all the while keeping the prized seed hidden in their mouth. “Deceptive caching involves some pretty serious decision making,” Dr. Steele said. “It meets the criteria of tactical deception, which previously was thought to only occur in primates.”

And many other squirrel facts of interest in Nut? What Nut? The Squirrel Outwits to Survive.

Really?

Bryne was the first trainer ever killed by orcas at a marine park. It took Sealand employees two hours to recover her body from Nootka, Haida, and Tilikum. They had stripped off all of her clothes save one boot, and she had bruises from bites across her skin. “It was just a tragic accident,” Al Bolz, Sealand’s manager, told reporters at the time. “I just can’t explain it.”

Emphasis added. From The Killer in the Pool.