Tag Archives: publishing

Why Books Are the Length They Are

The corsetting of the modern novel to fit between the tight constraints of binding costs and price elasticity of demand will be unstrung, or replaced by bras, or some other over-stressed metaphorical construct.

Charlie Stross discusses logistics of mass production and the potential of electronic delivery, part of his “Common Misconceptions about Publishing” series.


… internal marketing. I don’t know how effective it will be at anything other than impressing other people in the industry, though.

This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally.

Of course, everything really clever has already been done:

The second-place in AARP “U@50” contest, in 2007, itself explicitly inspired by an award-winning ad made in Argentina for candidate Lopez Murphy.