… internal marketing. I don’t know how effective it will be at anything other than impressing other people in the industry, though.
This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally.
Of course, everything really clever has already been done:
The second-place in AARP “U@50” contest, in 2007, itself explicitly inspired by an award-winning ad made in Argentina for candidate Lopez Murphy.