Always has released this ad (by Leo Burnett):

Girls know the difference between “like a girl” and “the way I (a girl) do it.” Boys know they are insulting girls, and are fine with it, but they don’t like insulting their sisters.

Let’s close those gaps.

Related: Verizon ad that calls attention to the ways we tell girls to stop what they’re doing, be pretty, and let the boys do it. Let’s stop doing that.