I couldn’t care less about Jim Beam, but this is a beautiful ad.

It stars Willem Dafoe in about a dozen roles. It is directed by Dante Ariola, whose “First Taste” (for Coke) also touches on branching out, while his “Idle Thumbs” (for Virgin Mobile) tackles a series of characters. He also made one of my favorite ads: “Snowball” for Travelers. He does a nice job with these stream-of-situations stories. Maybe because of all his videogame work!