GM has sent a memo to Chevrolet employees telling them to stop using the term “Chevy,” because they seem to think it’s diluting their brand.
“When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding,” the memo said. “Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.”
Yes. The memo mentions “Coke.”
UPDATE this afternoon: The policy is already reversed.