Tag Archives: buck tv

Sherwin-Williams: Cover the Earth

Ah what a difference a visual makes. They developed it toward the end of the 19th Century, and Sherwin-Williams still uses this horrific logo:

SWP Logo

It actually leaves me breathless, it’s so horrible. On the same building where the above sign appears is this mural (or at least was – I haven’t been back there for a while):

What Are They Thinking?

Seriously. What the hell? This time it’s personal!

Well, someone is at least making an effort to be true to SWP’s horrific tagline—”Cover the Earth” (I almost wish I had made that up)—and still make something aesthetically pleasing and that, you know, doesn’t invoke the Union Carbide Bhopal disaster.

See an animated ad on this theme – worth going just for the cardinal depiction. The frog is also awesome. Dear SWP, notice how, in the animation, your logo only appears at a distance where it—and its apocalyptic tagline—cannot be readily discerned. Smart!