{"id":2941,"date":"2010-11-23T09:26:06","date_gmt":"2010-11-23T17:26:06","guid":{"rendered":"https:\/\/caitlinburke.com\/?p=2941"},"modified":"2010-11-23T09:26:06","modified_gmt":"2010-11-23T17:26:06","slug":"netflix","status":"publish","type":"post","link":"https:\/\/caitlinburke.com\/blog\/2010\/11\/23\/netflix\/","title":{"rendered":"Netflix and the Changing Consumption Equation"},"content":{"rendered":"<p>Netflix <a target=\"_blank\" href=\"http:\/\/blog.netflix.com\/2010\/11\/new-plan-for-watching-instantly-plus.html\">has raised prices on DVD plans while introducing a low-pricing, streaming-only option<\/a>. I understand the business shift, and, if I recall correctly, they raised prices when they introduced the streaming option in the first place. Introducing streaming was never a value-add for me\u2014I&#8217;ve never actually been able to get it to work properly, so I haven&#8217;t even got to the point of evaluating the streaming selection. But while I have just shrugged over previous price changes, this one had me heading over to downgrade my plan immediately on receiving the announcement email.<\/p>\n<p>I&#8217;ve heard a lot of others say they either did or plan to downgrade, too, and it makes me wonder what numbers Netflix expected for that. I&#8217;d love to see the projections and, in a couple of months, the reality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix has raised prices on DVD plans while introducing a low-pricing, streaming-only option. I understand the business shift, and, if I recall correctly, they raised prices when they introduced the streaming option in the first place. Introducing streaming was never a value-add for me\u2014I&#8217;ve never actually been able to get it to work properly, so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[22],"tags":[385,830,1156,1279],"class_list":["post-2941","post","type-post","status-publish","format-standard","hentry","category-words","tag-dvds","tag-netflix","tag-streaming","tag-videos"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s4OKzG-netflix","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/posts\/2941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/comments?post=2941"}],"version-history":[{"count":0,"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/posts\/2941\/revisions"}],"wp:attachment":[{"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/media?parent=2941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/categories?post=2941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/tags?post=2941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}