{"id":2367,"date":"2010-05-27T19:18:51","date_gmt":"2010-05-28T03:18:51","guid":{"rendered":"https:\/\/caitlinburke.com\/?p=2367"},"modified":"2014-07-14T23:33:24","modified_gmt":"2014-07-15T03:33:24","slug":"sherwin-williams-cover-the-earth","status":"publish","type":"post","link":"https:\/\/caitlinburke.com\/blog\/2010\/05\/27\/sherwin-williams-cover-the-earth\/","title":{"rendered":"Sherwin-Williams: Cover the Earth"},"content":{"rendered":"<p>Ah what a difference a visual makes. They developed it toward the end of the 19th Century, and Sherwin-Williams still uses this horrific logo:<\/p>\n<div align=\"center\"><a href=\"http:\/\/www.flickr.com\/photos\/caitlinburke\/48015425\/\" target=\"_blank\" title=\"SWP Logo by caitlinburke, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm1.static.flickr.com\/28\/48015425_6d3c1328c6.jpg\" width=\"374\" height=\"500\" alt=\"SWP Logo\" \/><\/a><\/div>\n<p>It actually leaves me breathless, it&#8217;s so horrible. On the same building where the above sign appears is this mural (or at least was &#8211; I haven&#8217;t been back there for a while):<\/p>\n<div align=\"center\"><a href=\"http:\/\/www.flickr.com\/photos\/caitlinburke\/47897020\/\" target=\"_blank\"  title=\"What Are They Thinking? by caitlinburke, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm1.static.flickr.com\/32\/47897020_a71fbaa881.jpg\" width=\"500\" height=\"374\" alt=\"What Are They Thinking?\" \/><\/a><\/div>\n<p>Seriously. What the hell? This time it&#8217;s personal!<\/p>\n<p>Well, someone is at least making an effort to be true to SWP&#8217;s horrific tagline\u2014&#8221;Cover the Earth&#8221; (I almost wish I had made that up)\u2014and still make something aesthetically pleasing and that, you know, doesn&#8217;t invoke the Union Carbide Bhopal disaster.<\/p>\n<div align=\"center\"><a href=\"http:\/\/www.buck.tv\/library\/sherwin\/paint-chips\" alt=\"Follow the link to see an animated ad with this theme\" title=\"Follow the link to see an animated ad with this theme\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/caitlinburke.com\/blog\/wp-content\/uploads\/2010\/05\/1660-500.jpg\" target=\"_blank\"  width=\"500\" height=\"281\" \/><\/a><\/p>\n<p><i><a href=\"http:\/\/www.buck.tv\/library\/sherwin\/paint-chips\" target=\"_blank\">See an animated ad on this theme &#8211; worth going just for the cardinal depiction. The frog is also awesome.<\/a> Dear SWP, notice how, in the animation, your logo only appears at a distance where it\u2014and its apocalyptic tagline\u2014cannot be readily discerned. Smart!<\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ah what a difference a visual makes. They developed it toward the end of the 19th Century, and Sherwin-Williams still uses this horrific logo: It actually leaves me breathless, it&#8217;s so horrible. On the same building where the above sign appears is this mural (or at least was &#8211; I haven&#8217;t been back there for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,13],"tags":[74,186,298,758,885,886,1084],"class_list":["post-2367","post","type-post","status-publish","format-standard","hentry","category-media","category-pictures","tag-animated-ad","tag-buck-tv","tag-cover-the-earth","tag-mckinney","tag-paint","tag-paint-chips","tag-sherwin-williams-paint"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4OKzG-Cb","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/posts\/2367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/comments?post=2367"}],"version-history":[{"count":1,"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/posts\/2367\/revisions"}],"predecessor-version":[{"id":5041,"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/posts\/2367\/revisions\/5041"}],"wp:attachment":[{"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/media?parent=2367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/categories?post=2367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caitlinburke.com\/blog\/wp-json\/wp\/v2\/tags?post=2367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}